Section B - Essay Plan

Most of the traditional media's attempts to compete with new and digital media have been too little too late. Does your case study support this view ?

• Galtung & Ruge - News Values - Immediacy - How fast news reaches us ( The audience) 
• Twitter - Speed of news and how it has effected audiences. ( Sports and The Olympics)
• Paywalls - The Sun and The Times - Revenue, Stats. Audiences disappearing. Print sales falling. (Mike Darcy - Guardian and Mail are invaluable) Both are not behind a paywall, make money of advertising online. Institutions made a mistake but putting newspapers online. Thought they'd make money by advertising newspaper online - Mistake - Cost them.  David Simon - Build the wall - Charge for news - journalists - quality of news. 
• Rupert Murdoch - Newscorp, Globalisation - international readership ( New York Times ) - Sun and Times behind a paywall - use of goals app - the affect new and digital media has had. International readership ( Guardian ) allowing audiences to get news from different countries.
• UGC - User generated content - Citizen Journalism - Blogposts and gatekeepers - Citizen journalism - Quality, democratic, Woolwich murders - Hyper Reality - B - The Gulf War - circle of news - reporting and creating news at the same time. 
• Marxism : Mass media are a tool used by ruling hegemonic control over the masses - class divided society - Marxists would look at Murdoch and say he has a Marxist institution (Power) - Murdoch 80/20 Pareto's law - Power not in hands of one person - Daily Mail - Foodbanks 
• Pluralists access news how we want to - News on the tweet - Twitter - media source - disagree