Monday 12 May 2014

New & Digital Media: Week 18 / Week 13 IN&DM

Ashley Cole takes to Twitter to announce retirement from international football after being left out of World Cup squad - Ashley Cole retires from England duty after being left out of squad for Brazil 
http://www.mirror.co.uk/sport/football/world-cup-2014/england-team-ashley-cole-retires-3529548

The renowned Chelsea and England Left-back Ashley Cole took to Twitter to announce his retirement from international football. Cole was seen as a sub rather than a major player in Chelsea's squad and he hoped his impressive end to the season would have been enough for him to earn a call up but England  manager Roy Hodgson thought differently and choose to take younger players such as Luke Shaw, and Cole refused to be on the on-call list, the new and digital media angle is that Cole announced retirement through the social networking site:Twitter rather than have a press conference which a few years ago would have been the norm portraying how new and digital media is changing how news is being distributed. Rio Ferdiand also did the same and announced his decision to leave the Manchester United team through Twitter. 

Look Up short video takes social networking site by storm: Video: Watch brilliant film slating social media that is taking the internet by storm
http://www.mirror.co.uk/news/uk-news/look-up-social-networking-video-3501957

A short clip was created by a London writer and director: Gary Turk who made a video which slanted how anti-social people have become and the video went viral with 20 Million views in just over a week. The film was posted on YouTube portraying a message Turk was trying to convey to the audience.  Turk believes that social media is making us less sociable and forcing us to be isolated from the outside world. The video conveys the problems about social media sites and what difference they make to ones social life. Before the rise of new and digital media, a video like this would probably have been shown as a short advert in a cinema screening or not shown at all, it shows how by posting something on YouTube, it can make a difference to audiences and illustrate to then the dangers that social networking sites may pose. 



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