Wednesday 21 May 2014

New & Digital Media: Week 19 / Week 14 IN&DM

http://www.theguardian.com/music/2014/may/19/billboard-awards-2014-michael-jackson-hologram-miley-cyrus-beatles-watch - Michael Jackson performs at 2014 billboard awards.

Legendary musician renowned for his great songs and his dancing skills on stage died in 2009 before going on tour in London which he revealed would be his final ever tour, Jackson was meant to go worldwide with this tour and London was the first stop, Jackson although never lived long enough for this to happen after overdosing due to his doctor but music company Sony decided to release songs that never made the final print because Jackson or others decided other wise and 2 weeks ago a new album was released called: Xscape, this album had new versions with the original and undoubtedly it topped every chart but Sony also decided to use a hologram of Jackson to sing at the awards just like Tupac had at Coachella 2012, the hologram just showed Jackson singing one song: Slave to a Rhythm and was a great hit with the audiences and ideas also came up that the very real looking hologram could go on tour and complete the one Jackson was never able too. 

http://www.engadget.com/2014/05/06/sony-michael-jackson-blitz/ - Sony promote Xperia phone by giving download of Michael Jackson album: Xscape.

Sony released the new Xperia Z2 in many countries and over the past few years, the smartphone hasn't gotten as much publicity as Samsung and Apple have with there smartphones and Sony tried changing this by allowing those who buy the handset to stream (with internet connection) Jacksons new album Xscape and this release would have been prior to the actual release of the album, months ago we saw how Samsung did the same thing with Jay-Z's Holy Grail where they brought a million copies of the album and allowed those who brought the Samsung S4 to have a free copy of Jay-Z's new album. The new way of promotion conveys how institutions are able to promote phones by allowing those who buy it to have a free copy or free streaming of the album prior to the release date.  

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