Wednesday 21 May 2014

New & Digital Media: Week 19 / Week 14 IN&DM

http://www.theguardian.com/music/2014/may/19/billboard-awards-2014-michael-jackson-hologram-miley-cyrus-beatles-watch - Michael Jackson performs at 2014 billboard awards.

Legendary musician renowned for his great songs and his dancing skills on stage died in 2009 before going on tour in London which he revealed would be his final ever tour, Jackson was meant to go worldwide with this tour and London was the first stop, Jackson although never lived long enough for this to happen after overdosing due to his doctor but music company Sony decided to release songs that never made the final print because Jackson or others decided other wise and 2 weeks ago a new album was released called: Xscape, this album had new versions with the original and undoubtedly it topped every chart but Sony also decided to use a hologram of Jackson to sing at the awards just like Tupac had at Coachella 2012, the hologram just showed Jackson singing one song: Slave to a Rhythm and was a great hit with the audiences and ideas also came up that the very real looking hologram could go on tour and complete the one Jackson was never able too. 

http://www.engadget.com/2014/05/06/sony-michael-jackson-blitz/ - Sony promote Xperia phone by giving download of Michael Jackson album: Xscape.

Sony released the new Xperia Z2 in many countries and over the past few years, the smartphone hasn't gotten as much publicity as Samsung and Apple have with there smartphones and Sony tried changing this by allowing those who buy the handset to stream (with internet connection) Jacksons new album Xscape and this release would have been prior to the actual release of the album, months ago we saw how Samsung did the same thing with Jay-Z's Holy Grail where they brought a million copies of the album and allowed those who brought the Samsung S4 to have a free copy of Jay-Z's new album. The new way of promotion conveys how institutions are able to promote phones by allowing those who buy it to have a free copy or free streaming of the album prior to the release date.  

Monday 12 May 2014

New & Digital Media: Week 18 / Week 13 IN&DM

Ashley Cole takes to Twitter to announce retirement from international football after being left out of World Cup squad - Ashley Cole retires from England duty after being left out of squad for Brazil 
http://www.mirror.co.uk/sport/football/world-cup-2014/england-team-ashley-cole-retires-3529548

The renowned Chelsea and England Left-back Ashley Cole took to Twitter to announce his retirement from international football. Cole was seen as a sub rather than a major player in Chelsea's squad and he hoped his impressive end to the season would have been enough for him to earn a call up but England  manager Roy Hodgson thought differently and choose to take younger players such as Luke Shaw, and Cole refused to be on the on-call list, the new and digital media angle is that Cole announced retirement through the social networking site:Twitter rather than have a press conference which a few years ago would have been the norm portraying how new and digital media is changing how news is being distributed. Rio Ferdiand also did the same and announced his decision to leave the Manchester United team through Twitter. 

Look Up short video takes social networking site by storm: Video: Watch brilliant film slating social media that is taking the internet by storm
http://www.mirror.co.uk/news/uk-news/look-up-social-networking-video-3501957

A short clip was created by a London writer and director: Gary Turk who made a video which slanted how anti-social people have become and the video went viral with 20 Million views in just over a week. The film was posted on YouTube portraying a message Turk was trying to convey to the audience.  Turk believes that social media is making us less sociable and forcing us to be isolated from the outside world. The video conveys the problems about social media sites and what difference they make to ones social life. Before the rise of new and digital media, a video like this would probably have been shown as a short advert in a cinema screening or not shown at all, it shows how by posting something on YouTube, it can make a difference to audiences and illustrate to then the dangers that social networking sites may pose. 



Thursday 1 May 2014

Section B - Essay Plan

Most of the traditional media's attempts to compete with new and digital media have been too little too late. Does your case study support this view ?


  • Galtung & Ruge - News Values - Immediacy - How fast news reaches us ( The audience) 
  • Twitter - Speed of news and how it has effected audiences. ( Sports and The Olympics)
  • Paywalls - The Sun and The Times - Revenue, Stats. Audiences disappearing. Print sales falling. (Mike Darcy - Guardian and Mail are invaluable) Both are not behind a paywall, make money of advertising online. Institutions made a mistake but putting newspapers online. Thought they'd make money by advertising newspaper online - Mistake - Cost them.  David Simon - Build the wall - Charge for news - journalists - quality of news. 
  • Rupert Murdoch - Newscorp, Globalisation - international readership ( New York Times ) - Sun and Times behind a paywall - use of goals app - the affect new and digital media has had. International readership ( Guardian ) allowing audiences to get news from different countries.
  • UGC - User generated content - Citizen Journalism - Blogposts and gatekeepers - Citizen journalism - Quality, democratic, Woolwich murders - Hyper Reality - B - The Gulf War - circle of news - reporting and creating news at the same time. 
  • Marxism : Mass media are a tool used by ruling hegemonic control over the masses - class divided society - Marxists would look at Murdoch and say he has a Marxist institution (Power) - Murdoch 80/20 Pareto's law - Power not in hands of one person - Daily Mail - Foodbanks 
  • Pluralists access news how we want to - News on the tweet - Twitter - media source - disagree