What audience pleasures or gratifications does online news content offer ?
Online content offers many pleasures and gratifications towards audiences, people are able to access online news very easily, there are many features such chat boards, blogs and podcasts. People are able to interact easily with other audience members debating about news. In the Guardian people are able to access 'Weblogs' which they call Teacher blogs, this allows gratifications for Users as they are able to have personal relationships with others. This makes content available online and it is easily accessible. It also gives users the idea of which I spoke about earlier which was 'Personal relationships' the idea of personal relationships gives users a voice online, they are able to speak to others by commenting under a news article and give there view across, this can result into heated debates or friendly agreement. Whichever it does, it allows people to communicate with (usually) unknown users who may share the same opinion as them or oppose them. The Guardian and many other newspaper sites which could or could not be behind a paywall also do this. It is also useful for the institution involved in the news article as it gives them an idea of citizenship journalism where we see peoples comments involved in the article or if they made a mistake or are getting ridiculed, it allows the institution involved to get rid of the article and correct any mistakes if they had not done before. This however is not the only pleasure, the fact that online news is available on demand and is usually current news is one of the many pleasures online news offers, without watching a TV or wasting paper, we are able to read current news on our digital platform weather that is a phone or a laptop, it still does not retract from the fact that we are able to access any news anywhere, it also has an online archive, which allows users to find news articles from whenever they want, rather than going to the shop and asking if they somehow have a news article which mentioned something they were interested in a few months ago. Another audience pleasure offered by online news is the fact that they can not only get pictures of the topic online but they can also get videos too, going back a few months when what happened to Lee Rigby in Greenwich was a viral news article and many news websites showed the video of the assaulter giving forth his views and why he did what he did, the use of new technology such as video recording phones allows citizen journalists to send videos forth to the news websites allowing many to see what has happened and what is going viral at the moment.
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